Keyword research is the foundation of any successful SEO strategy. At Cool Media Solutions, we take it to the next level. We go beyond identifying high-volume keywords. We explore the user search intent. This understanding allows us to craft targeted strategies that make our right audience find us. You know, the right audience with high purchase intent making primed-for-conversion traffic.
A powerful mix of global know-how, award-winning partnerships, and the latest technologies makes up our team of experts. And what they make is a keyword research service that serves our clients extremely well. Not only are our clients ranking for the relevant keywords, but they are also attracting the high-value traffic that actually drives business results.
Why is keyword research important?
Even though Google has enhanced its understanding of subjects, contexts, and user intentions, from a potential consumer’s standpoint, it cannot be overlooked that the company’s ability to serve up relevant search results has as much to do with the actual writing as it does with the author’s expression of themselves with increased fluency and style.
Researching keywords gives you a guide of the themes and topics that can get across to search engines and users who are looking for you just how important you are. It opens up a whole world of possibilities. Keyword research, far from being restrictive, can be liberating. It gives a huge scope for improving content.
Similarly, optimisation and strategy – with each additional keyword in your list you gain another opportunity to construct a content strategy that plays off a keyword theme; with each strategy, you create another opportunity to optimise content for existing users, with their existing needs.
