In this context, ‘technical’ refers to the underlying code and infrastructure of a site while ‘audit’ is an examination in order to find problems, errors and inconsistencies. Whether it is analysing a site’s DOM for issues, looking for methods to improve the speed of a site, for meta-data or rendering problems or any other of a host of technical aspects of a site, technical audits are an in-depth exploration of available structures to build a document that offers suggestions and actionable insights which can improve a site’s performance in search.
Our technical audits service
Throughout the technical auditing process, our team of SEO experts examine your site’s technical fundamentals, on-page elements and off-page essentials, allowing us to determine the likely success of any organic search activities that we, or your in-house team, plan to implement. In this regard, if we have access to your website or Google account, we can make the required changes for you; alternatively, we will detail our recommendations in a report so your team can begin the work. Mobile devices are now the most common devices used to access the internet – overtaking desktop back in 2016 – and, as such, it’s vital that your website is not simply compatible with all devices, but functions equally well on all. In addition to the UX factor, Google’s ‘Mobilegeddon’ update in April 2016 and subsequent ‘Mobile Friendly’ updates and move to mobile first indexing mean that sites face a significant impediment to their search and digital marketing efforts. For this reason, all of our audits are conducted with ‘mobile first’ in mind – it’s how your site is viewed by Google, so we always ensure that the mobile experience is front of mind when conducting our audits
